At Myadly (“we”, “us”, or “our”), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our outdoor advertising platform and related services. Please read this policy carefully.
1. Information We Collect
Personal Information
When you create an account or contact us, we may collect your name, email address, phone number, company name, billing address, and payment information.
Usage Data
We automatically collect information about how you interact with our platform, including pages visited, features used, campaign configurations, and access times. This includes your IP address, browser type, device information, and operating system.
Impression & Analytics Data
Our digital screens use pedestrian and vehicle sensors to collect anonymised impression data, including estimated audience counts, dwell times, and traffic patterns. This data is aggregated and does not identify individual viewers.
2. How We Use Your Information
- Provide and maintain our services — process bookings, manage campaigns, deliver analytics reports, and handle billing.
- Improve our platform — analyse usage patterns, identify issues, and develop new features based on how advertisers interact with the platform.
- Communicate with you — send campaign updates, performance reports, billing notifications, and respond to your enquiries.
- Analytics and insights — generate aggregated impression data, audience demographics, and campaign performance metrics for your account.
3. Data Sharing
We do not sell your personal data to third parties. We may share your information only in the following circumstances:
- Screen location partners — we share limited operational data with property owners and venue partners where our screens are installed, solely for the purpose of managing screen operations and scheduling.
- Analytics providers — we use third-party analytics services to help us understand platform usage and improve our services. These providers receive anonymised or aggregated data only.
- Legal requirements — we may disclose your information if required by law, regulation, legal process, or governmental request.
4. Data Security
We implement industry-standard security measures to protect your personal data. All data is encrypted in transit using TLS and at rest using AES-256 encryption. Our platform is hosted on secure, SOC 2 compliant infrastructure. We conduct regular security audits and vulnerability assessments to ensure the ongoing integrity and confidentiality of your information. While we strive to protect your data, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
5. Your Rights
Under the General Data Protection Regulation (GDPR) and applicable Cyprus data protection laws, you have the following rights:
- Right of access — request a copy of the personal data we hold about you.
- Right to rectification — request correction of inaccurate or incomplete data.
- Right to erasure — request deletion of your personal data, subject to legal obligations.
- Right to data portability — receive your data in a structured, commonly used, machine-readable format.
- Right to object — object to the processing of your data for direct marketing purposes.
To exercise any of these rights, please contact us using the details in Section 7 below. We will respond to your request within 30 days.
7. Contact Us
If you have any questions about this Privacy Policy, your personal data, or would like to exercise your rights, please contact us: